The future of e-marketing in the insurance industry

Not insurance policies all suitable for distribution via the Internet, and supports their suitability mainly over the instructions required, the more was the insurance policy is more complex and with deposit large, we find that the insured need guidance more, and that means in turn that it is less suitable for distribution via the Internet. For example are insurance policies on the role of housing, auto, and life insurance interim suitable for distribution through the Internet, while the health insurance and large risks less appropriate. Can be described and pricing insurance policies appropriate for marketing via the Internet using only a small number of measurements, these documents also appropriate to compare prices on the net, making the Internet more attractive to prospective customers. It is clear that the use of Internet technologies in the insurance industry is not determined only distribution but also have a significant impact in most other areas of production. The integration of all processes in a unified flow of information will reduce significantly the cost of collecting and analyzing information. That insurance companies will not bear the burden of new business systems inherited, and it is able to exploit new technologies in information and communication, while there is considerable pressure on existing insurance companies to adapt their work to fit with the changing requirements for efficiency, speed and better quality of services. The process of creating a focused value by the insurance companies in the past manifestations of distribution, management and settlement of compensation, and in these areas there are routine tasks can be completed through the efficient use of information and communication technologies, and therefore embody these tasks less value, and Insurance companies in the future to create a larger share of added value through the highest standards of service. With regard to new business models for distribution via the Internet, it is being developed in the field of insurance branches individual basis, and provides e-business solutions in the field of labor between the company and other support in the management of insurance policies and settlement of claimsNot insurance policies all suitable for distribution via the Internet, and supports their suitability mainly over the instructions required, the more was the insurance policy is more complex and with deposit large, we find that the insured need guidance more, and that means in turn that it is less suitable for distribution via the Internet. For example are insurance policies on the role of housing, auto, and life insurance interim suitable for distribution through the Internet, while the health insurance and large risks less appropriate. Can be described and pricing insurance policies appropriate for marketing via the Internet using only a small number of measurements, these documents also appropriate to compare prices on the net, making the Internet more attractive to prospective customers. It is clear that the use of Internet technologies in the insurance industry is not determined only distribution but also have a significant impact in most other areas of production. The integration of all processes in a unified flow of information will reduce significantly the cost of collecting and analyzing information. That insurance companies will not bear the burden of new business systems inherited, and it is able to exploit new technologies in information and communication, while there is considerable pressure on existing insurance companies to adapt their work to fit with the changing requirements for efficiency, speed and better quality of services. The process of creating a focused value by the insurance companies in the past manifestations of distribution, management and settlement of compensation, and in these areas there are routine tasks can be completed through the efficient use of information and communication technologies, and therefore embody these tasks less value, and Insurance companies in the future to create a larger share of added value through the highest standards of service. With regard to new business models for distribution via the Internet, it is being developed in the field of insurance branches individual basis, and provides e-business solutions in the field of labor between the company and other support in the management of insurance policies and settlement of claims.